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Go Midnight
AttentionCoaches, consultants or anyone who sells expert advice online

Our low ticket ascension funnel does $57K/day. Install the same system, the 30+ AI employees that run it and more in under 24 hours with 1-1 HUMAN 24/7 support.

Without setters, closers or praying to IG algorithm gods to make sales. You can kiss no shows, webinars and lead gen goodbye.

As Seen On

Forbes, Entrepreneur, HighLevel, Independent, Metro, Yahoo Finance, Business Insider, Daily Express
$57K in 24 hours: Greg's own Hyros dashboard, $57,425 revenue from $14,415 ad spend

Trusted By 22,000+Buyers Worldwide

The Go Midnight course, templates, AI tools and buyer portal

ONLY $27 $297

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22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded
180-Day Money-Back Guarantee
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180-Day Money-Back Guarantee
22,000+ Salesย Only 0.6% Refunded

Brilliant at what you do. Still paying for every single lead?

Your buyers pay for the ads, then walk themselves to your $10K, $15K and $25K offers. No calls, no closers, no chasing.

Let me guess...

You sell expert advice. Coaching, consulting, an agency, a service, a skill you spent years getting right. Your clients get great results. And yet the business has hit a ceiling, because every single client still has to come through a sales call.

So your week looks like this. Pay Meta for leads. Pay setters to chase them. Watch half of them no show. Pay a closer to pitch the ones who turn up. Go live on a webinar for eleven people. Rinse, repeat, and pray the calendar is full next month.

And at the end of it all, you don't feel like you're building a business.

You feel like you're just feeding one.

A business that stops the day the ad spend stops. You are not short of skill. You are short of buyers who already trust you. Nobody hands a stranger $10,000 after a 45 minute Zoom.

Sound familiar? You are not alone. Most of the coaches, consultants and agency owners I meet have pulled every lever. More ad spend. A new closer. A better VSL. A shinier webinar. The cost per lead keeps climbing and the show rate keeps dropping. You have just been fed the wrong model.

You have probably already tried the lead magnet, the free training, the "book a strategy call" funnel, the DM setter team, the appointment setting agency and seventeen flavours of "just post more content"...

And the result is not growth. It is a sales team. You are paying people to convince strangers, and every month you start again from zero.

Conflicting advice. "Run more webinars." "Hire another closer." "Your VSL is too long." "Your VSL is too short." Gurus telling you to buy more leads when the leads you already pay for will not pick up the phone.

You're not just stuck. You're exhausted by chasing.

And deep down there is a sentence that hums in the background of your week like a fridge at 3am:

"I cannot keep paying to chase strangers forever."

Greg's own Hyros dashboard, from his own ad account
Greg's own Hyros dashboard, from his own ad account

That is exactly why Go Midnight exists.

Not another lead gen hack. Not another closer script. Not another guru telling you to "just spend more on ads".

This is the exact model I run my own business on: a $27 front end that pays for its own ads and sends buyers to the high ticket offer. AI does the work of a small team, and it kills the things that are draining you:

  • No marketing budget. The $27 front end and its upsells pay for the ads.
  • No paying for leads. People pay you $27 to become one, so every lead is a buyer.
  • No chasing. Daily email, WhatsApp and an AI sales rep do the follow up.
  • No sales calls needed to sell $10K, $15K and $25K offers. We sell ours from a checkout link.
  • No tech skills or team required. If you can follow a video and paste a prompt, you are overqualified.
Greg's own Hyros dashboard, from his own ad account
Greg's own Hyros dashboard, from his own ad account

Here's how it actually works:

You sign up and book your 1-1 onboarding call. The course and the AI skill files run the research on your market and turn a slice of what you already sell into a $27 product, with two order bumps and three upsells behind it. Then the done for you templates give you the sales page, checkout, upsells, thank you page and buyer portal. You prompt, you approve, it builds.

You send traffic to it with ads from the AI creative tool, instead of a "book a call" page. Every buyer is a stranger who now trusts you, and they paid you to get there.

People click, land on your sales page, and a percentage buy at $27, with order bumps and upsells taking the order up (this exact funnel runs at roughly $180 average order value for us, our number). The front end pays for the ads. Then the daily email and an AI sales rep walk your buyers to your $10K, $15K or $25K offer. They arrive already sold, and plenty buy without ever getting on a call.

Rinse, repeat & turn the ads up.

Greg's own Hyros dashboard, from his own ad account
Greg's own Hyros dashboard, from his own ad account

And the best part?

  • You own the product, the funnel and the buyer list. Not a platform, not us. You.
  • AI handles the research, the copy, the ads and the emails. You stay the expert.
  • You keep 100% of every sale, paid into your own Stripe or Whop. No revenue share, no platform fee.
  • Strangers pay $27 to meet you, then your best clients buy your high ticket offer (that is my model, on my products)
Greg's own Hyros dashboard, from his own ad account
Greg's own Hyros dashboard, from his own ad account

While everyone else in your field is buying leads, chasing no shows and pitching strangers on Zoom...

You'll have a $27 product working the front door and your high ticket offer working the back.

Greg's own Hyros dashboard, from his own ad account
Greg's own Hyros dashboard, from his own ad account

Look, I'll be straight with you. This is not passive and it is not a magic money button. But the numbers don't lie:

  • Anne, a business coach, closed a $15,000 client off the back of her $27 offer
  • Nathan hit $2K net profit a day, 11 days after launch
  • We recently did 3,008 sales in a week with $280K+ in revenue on our own products

All from low ticket products at the front and high ticket offers at the back. Not from buying leads.

So here's the real question:

Five years from now, do you want to be in exactly the same spot: paying more for every lead, managing a sales team and starting every month back at zero?

Or do you want to look back at today as the day your buyers started paying for your ads?

This is not another "get more leads" pitch. It is the model for an expert business in 2026, with the tools to build it in a weekend, without torching your reputation, your margin or your weekends.

The only question left is: are you ready?

Greg's own Hyros dashboard, from his own ad account

How it works

Think of it like an ATM. $1 goes in, $4 comes out.

What would you do with a machine like that? You would put more in. Obviously.

That is a low ticket funnel. The front end pays for the ads, so every high ticket client it finds is profit. You stop buying trust one Zoom call at a time.

Oh, and by the way. You are looking at one right now.

Ad cost to get one buyer-$45
$27 front end+$27
Bumps and upsells (average)+$153
What one buyer is worth$180

$45 in, $180 out. That is $1 in, $4 out. Example numbers to show the maths, not a promise. Your high ticket sales sit on top of this.

Ad

A buyer costs you about $45

Run ads to a $27 offer, not a "book a call" page.

$27

They buy the front end

A small, useful slice of what you already sell.

+2

Two order bumps

One tick box each on the checkout.

+3

Three one click upsells

Straight after they buy. Average order ends up near $180.

HT

Your high ticket offer

Daily email and an AI sales rep. Around 3% go on to the big thing.

Same model my team builds for our done for you clients. Example numbers, not a promise.

The KPIs

You only watch three numbers.

No 40 tab spreadsheet. No dashboard you need a data team for. These three tell you whether to turn the ads up, fix the funnel or fix the offer.

Number 1

Cost per buyer vs average order

If $45 buys a $180 order, the ATM is paying out.

What it costs you to get one buyer, against what that buyer spends with bumps and upsells. If the order is bigger, the ads pay for themselves and you turn spend up.

Number 2

Bump and upsell take rate

$27 front end + bumps + upsells = ~$180

How many buyers tick a bump or say yes to an upsell. This is what turns a $27 sale into a real order. Fix this before you touch the ads.

Number 3

Ascension rate

3% of buyers to high ticket is our base line

How many front end buyers go on to buy your high ticket offer. The front end already paid for them, so every one of these is profit.

Interactive calculator

Put your own high ticket price in. See yourย numbers.

This is the exact maths I walk every client through. Play with it. Then compare it to what one client costs you today.

Your numbers

Drag the sliders or type your own. Start with your real high ticket price.

$
$
$
%
$

What that looks like a month

Updates as you type.

$0Total revenue a month (front end + high ticket)
0Buyers a month
$0Ad spend a month
$0Front end revenue a month
$0Front end profit after ads
0High ticket clients a month
$0High ticket revenue a month

Compare: your book a call funnel today

Every figure is arithmetic on the numbers you type in. Example maths, not a forecast or a promise. 30 day month.

A Personal Note From Greg

My Own Products Do$57,000 In A Single DayAnd I Am About As Far From "Special" As It Gets

No trust fund. No mentor. No marketing degree. I had the right model and a stubborn streak. Now I hand experts the same model and the same tools. That is the whole story.

Watch Me Tell The Story

My health record and the 94 page educational psychologist report I got at age 10 carry a list of labels I will never shake. Severe dyslexia. PTSD. Dyscalculia. Dyspraxia. ADD. A stutter you can probably still hear in the video. At 12 I spent 18 months in hospital with an unexplained psychological disorder that stopped me being able to move my legs. I am not the person on paper anyone bets on.

Then came 92 failed GoDaddy domains and a graveyard of businesses that went nowhere. Nothing about me is special. I am flawed, I am ordinary, I am the same as everyone reading this. The only thing I did differently was find the right model and refuse to put it down.

I show you the numbers for one reason. If a dyslexic kid with a stutter and 92 dead domains can do this, the "I could never" excuse is officially retired. That is the only reason I am still here showing you any of it.

Gregory's signature

Greg

Founder, Go Midnight

The Go Midnight Operating Model

How You Prompt, Build & Sell Your Expert Business

Four steps. We do step 1 with you on Zoom. Your AI does the heavy lifting on steps 2 and 3. Step 4 is where the $10K, $15K and $25K clients come from. Nothing here needs a team.

01
Day 11-1 On ZoomWe Do This With You

We Map Your Front End

You sign up, log in, and book your 20 minute 1-1 onboarding call. A human walks you through the portal, looks at what you already sell, and maps your front end: the $27 product, the bumps, the upsells and the high ticket offer behind them. You leave the call knowing exactly what you are building and why.

  • A slice of what you already sell, turned into a $27 offer with a name, a price and a buyer
  • Your $27 product, two order bumps, three upsells and your high ticket offer, mapped
  • Course, tools and templates open the second you sign up
Your Go Midnight portal and course, installed
02
Under 24 HoursPrompt & BuildYou Do This

Build Your $27 Product With AI

Load the AI skill files, run the research on your market, and follow the lessons in order. Your AI drafts the offer, the lesson docs and the delivery, and you record simple screen shares or use an AI clone. Phases 2 and 4 of the course show you how to build and deliver a complete low ticket product in under 24 hours, speed over perfection. You are the expert. AI is the assistant.

  • The same offer structure our own products have done $50K+ in a single day with (our number)
  • Every sale lands in your own Stripe or Whop, 100% yours
  • Research, offer and lesson docs drafted for you by your AI
The tools that build your $27 product
03
Done For You TemplatesFunnel & AdsYou Do This

Launch The Funnel & Send Traffic

Use the done for you templates: sales page, checkout, upsells, downsell, thank you page and buyer portal. The AI creative tool drafts your paid ads from your research. Then you send traffic and your $27 product pays for it. Strangers buy, get a result, and are not strangers any more.

  • AI drafts the funnel copy and the ads, you approve and launch
  • Done for you templates, so nothing is built from a blank page
  • Funnel, buyer portal and high ticket templates included, put your name on them
The Go Midnight ad creative tool
04
The Back End$10K To $25K DealsYou Do This

Your Buyers Step Up Into Your High Ticket Offer

Nobody buys a $10,000 thing from a stranger. They buy a $27 thing, get a result, and then they are not a stranger. Phase 7 of the course sets up the daily email, the automated email and WhatsApp sequences and the AI sales rep that take your $27 buyers into your $10K, $15K or $25K offer, often without a call. Same expertise. Same funnel. Same people.

  • $27 at the front, bumps and upsells in the middle, your high ticket offer at the top
  • High ticket funnel template, email tool and WhatsApp sequences included
  • Your dream clients arrive already trusting you, because you already delivered once
Greg's own Hyros dashboard: $57,425 revenue in one day

What's Inside

Knowledge. AI Tools. Done-For-You.

Course, AI tools, templates and real humans. Tap a layer to see exactly what lands in your portal the moment you join.

The Go Midnight course inside your portal

The course

The exact model, in the order we run it.

Short screen share lessons, each with the skill file, prompt or template it needs. Follow them in order and you go from idea to live funnel, ads and high ticket back end.

73lessons
Setup + 7phases
Skill filewith every phase
Lifetimeaccess + updates
Setup6 lessons

Setup & Your AI Team

Your portal, AI employee team and command centre set up

  1. 01Business Owner Or Starting Out?
  2. 02Welcome & Intro
  3. 03How To Get Support
  4. 04The Tech Stack
  5. 05Your New AI Employee Team
  6. 06Your Command Centre
Optional7 lessons

Finding & Extracting Your Expertise

The thing people already pay you for, turned into a product idea

  1. 01Introduction
  2. 02Mindset: Thinking Bigger
  3. 03What Are You Good At?
  4. 04P.S.S.O Formula
  5. 05Your Starving Crowd
  6. 06Selecting Your Niche & Starving Crowd
  7. 07Summary
Phase 16 lessons

Research

Your starving crowd, messaging and copy, researched by AI

  1. 01Introduction
  2. 02Research
  3. 03Starving Crowd
  4. 04Messaging
  5. 05Copywriting
  6. 06Summary
Phase 28 lessons

Offer Stack

A $27 offer with bumps, upsells and your high ticket offer behind it

  1. 01Introduction
  2. 02The Anatomy Of A Low Ticket Offer
  3. 033 Types Of Low Ticket Offer
  4. 04How We Use AI To Deliver The Unthinkable
  5. 05Low Ticket Offer Build
  6. 06High Ticket Offer Build
  7. 07$100K+ Offer Build
  8. 08Summary
Phase 38 lessons

Funnel Build

Sales page, VSL, checkout and high ticket funnel live

  1. 01Introduction & Setup
  2. 02Branding Guidelines Build
  3. 03Low Ticket Funnel Build
  4. 04Main Headline
  5. 05VSL Build
  6. 06Connecting Payment Processor
  7. 07High Ticket Funnel Build
  8. 08Summary
Phase 49 lessons

Delivery

Course, templates and DFY delivery your buyers love

  1. 01Introduction
  2. 02Build Your Portal
  3. 03Delivery 1: Course Creation
  4. 04Delivery 2: Template Creation
  5. 05Delivery 3: DFY AI Creation
  6. 06Building Your AI Support Team
  7. 07Connecting Everything Together
  8. 0820 Minute Onboarding Calls
  9. 09Summary
Phase 58 lessons

Your First Sale (Ads)

Meta ads live with three proven creative types

  1. 01Introduction
  2. 02The Strategy & KPI's
  3. 03Meta Ads Setup & Launch
  4. 04Creative Type 1: Side Podcast Ads
  5. 05Creative Type 2: Talking Head Ads
  6. 06Creative Type 3: Direct Offer Static Ads
  7. 07Tracking & ROI
  8. 08Summary
Phase 68 lessons

Authority Content Machine

A podcast and 100+ short clips a month, without a content team

  1. 01Introduction
  2. 02The Strategy
  3. 03Scripting Your 1st Episode
  4. 04Recording & Editing Your 1st Episode
  5. 05100+ Short Form Clips Per Month
  6. 06IG Story Sequences
  7. 07AI Social Media Manager + Editor
  8. 08Summary
Phase 711 lessons

High Ticket Ascension

Email, WhatsApp and an AI sales rep moving buyers to $10K+

  1. 01Introduction
  2. 02The Strategy
  3. 03Email Sending Setup
  4. 04Email Automated Sequences
  5. 05WhatsApp Sending Setup
  6. 06WhatsApp Automated Sequences
  7. 07The Daily Email
  8. 08WhatsApp Remarketing
  9. 09AI Value Sales Rep
  10. 10Taking Calls & Closing Deals
  11. 11Summary
Finish2 lessons

Summary & Next Steps

Your next 30 days, mapped

  1. 01Summary
  2. 02Next Steps

Wait, there's more

Plus 8 Bonuses Stacked On Top, Free

Every bonus below is built into your portal the moment you sign up. Not a teaser, not a separate purchase, not an upsell.

AI Skill Files
Bonus #01Free today

AI Skill Files

The research, messaging, copywriting, offer and brand files we run our own products on. Load them into your AI and every output sounds like you, not like a robot.

What you get

  • Research, messaging and offer skill files
  • A starter prompt for every file
  • A human SOP so you can judge the output
Value$497FREE
Your Own Go Midnight MCP
Bonus #02Free today

Your Own Go Midnight MCP

One link in Claude or ChatGPT and your AI knows every lesson, framework, template and prompt we use. Ask it anything about your offer, any time.

What you get

  • One connector link for Claude, ChatGPT or Viktor
  • Every lesson, framework and template inside
  • New lessons land in it automatically
Value$397FREE
Ad Creative AI Tool
Bonus #03Free today

Ad Creative AI Tool

The same ad creation tool our team uses. It reads your research and drafts ad concepts and creatives for your offer, so you never start an ad from a blank page.

What you get

  • Ad concepts drafted from your own research
  • Side podcast, talking head and static ad types
  • Fresh ideas waiting for you every morning
Value$497FREE
Email Marketing AI Tool
Bonus #04Free today

Email Marketing AI Tool

Writes the daily email and the automated sequences that walk your $27 buyers to your high ticket offer. You approve, it sends.

What you get

  • The daily email, written in your voice
  • Automated email and WhatsApp sequences
  • You approve, it sends
Value$297FREE
Your Command Centre
Bonus #05Free today

Your Command Centre

Ad spend, buyers, average order value and high ticket sales on one screen, so you always know if the $27 is paying for the ads.

What you get

  • Ad spend, buyers and order value on one screen
  • High ticket sales tracked against the front end
  • Know when to scale and when to fix
Value$297FREE
Your AI Employee Team
Bonus #06Free today

Your AI Employee Team

The c-suite structure I run my own company on. AI employees with their own channels for research, ads, email, support and delivery.

What you get

  • Research, ads, email, content, support and delivery roles
  • Each AI employee with its own channel and brief
  • The structure I run my own company on
Value$297FREE

Today

Cost per buyer$45
Average order value$180
Ascension rate3%

Example numbers. Yours fill in from your own tracking.

Bonus #07Free today

The KPI Tracker

The three numbers I watch every day, set up with UTMs and daily tracking, so you know when to turn the ads up and when to fix the funnel.

What you get

  • The three numbers I check every day
  • UTM tracking set up with you
  • Cost per buyer against order value, daily
Value$197FREE
1-1 Human Chat Support
Bonus #08Free today

1-1 Human Chat Support

Real humans, not a Skool group. Message our team from inside your portal the moment you hit a blocker and get unstuck. Included for life.

What you get

  • Message real humans from inside your portal
  • Every time zone, 24/7, 365 days a year
  • Included for life
Value$997FREE
Total bonus value$3,476
Yours todayFREE

1-on-1 support

Sorry Hormozi, Skool and ๐Ÿ† emoji swinging communities.

We give you 1-on-1 support. We donโ€™t chuck you in a group with strangers who are stuck in self-comparison mode.

Everyone elseGo Midnight
Skool community where the founder never repliesUnlimited 1-1 chat support from a real human
A group call with 200 strangers comparing numbersYour questions, your offer, your funnel
Slack channel of 500 strangers, no answersA reply from our team, any time zone
Office hours twice a week if you can make it24/7, 365 days a year, inside your portal
Recurring monthly subscription that never endsPart of your one-time payment, for life

Our team right now, around the world

--:--London
--:--New York
--:--Los Angeles
--:--Dubai
--:--Sydney

365 days a year ยท 24/7 ยท real humans

EH
Ellie Hart Go Midnight support ยท online now

Tap a question to see how we reply

Now included free

A 1-on-1 20-Minute Zoom Call The Moment You Join

As soon as you buy today, you get a private 1-1 20 minute Zoom onboarding call with our team. Real face time with someone who has actually done it. We look at your business, map your front end and make sure you start right, not stuck.

  • Book it straight from your portal
  • We map your $27 product, bumps, upsells and high ticket offer
  • Part of your one-time payment
Zoom Meeting ยท Your 1-1 onboardingREC 00:00
Greg Cooke ยท Go Midnight
YOUYou
MuteStop VideoParticipantsShare ScreenChatRecord
End

Total Value Of Everything Above

$13,455

Usual Price

$97

Today's Exclusive Price

$27one-time

Lifetime access. Login in your inbox in 2 minutes. No subscription, ever.

GET INSTANT LIFETIME ACCESS$27 once. Login in your inbox in 2 minutes. 180-day guarantee.
180-Day Money Back Guarantee, no questions asked

Earn real rewards

Hit Milestones. Win Prizes.

Track your revenue inside the portal. When you hit a milestone, you earn rewards that get bigger as you grow.

๐ŸŽ$1,000Starter Club

We send you an exclusive gift pack in the post

01
๐Ÿ”ฅ$10,000Rising Star

Exclusive merch drop + shoutout on our socials

02
๐Ÿ“ž$100,000Six-Figure Club

1-on-1 private coaching call with Greg

03
๐Ÿ†$1,000,000Millionaire's Circle

Custom trophy presented to you at our next Mastermind event

04
๐Ÿ‘‘$10,000,000Empire Builder

Engraved plaque + permanent spot on our Wall of Legends + lifetime VIP Mastermind access

05
โœˆ๏ธ$25,000,000Legend Status

Greg personally flies out to you and spends a full day building your next move together

06

Every milestone is tracked automatically inside your portal.

Live case study on my YouTube

Watch Me Turn $50 Of Ad Spend Into $54,036 In 7 Days

Day 1: a brand new offer, zero sales. Day 7: $54,036 in Stripe revenue from $50 a day of ads. Built from scratch, on camera, in real time. My result, your blueprint.

Day 1$0
Ad spend$50 a day
Day 7$54,036
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Independently verified

Donโ€™t take our word for it. Verify it on Stripe.

Every figure below is hosted by Stripe. Click any one and Stripe itself shows you the revenue, on Stripeโ€™s own domain. No screenshots, no editing.

Click any figure to open it on Stripe.

Links open on profile.stripe.com, Stripeโ€™s own domain. If it isnโ€™t real, Stripe wonโ€™t show it.

Exposed results

The proof behind $57,000 in a single day

Every screenshot below is our own tracking dashboard, unedited. The Stripe figures above are hosted by Stripe itself, on Stripeโ€™s domain.

$57,425 in a single day, $43,010 profit

$57,425 in a single day, $43,010 profit

One product, one day. $14,415 of ad spend returned 3.98x with 454 sales from 836 leads.

Revenue: $57,425Profit: $43,010ROAS: 3.98xSales: 454
31 March
$724,840 in a single month

$724,840 in a single month

A full month of tracked revenue against $330,647 of spend: 9,257 sales, 10,777 leads, $394,192 profit.

Revenue: $724,840Profit: $394,192ROAS: 2.19xAOV: $168.42
From 1 March
$37,758 in a day at 2.95x

$37,758 in a day at 2.95x

$12,817 of spend, 326 sales, 666 leads and $24,940 profit at a $253.41 average order value.

Revenue: $37,758Profit: $24,940ROAS: 2.95xAOV: $253.41
1 April
$37,548 tracked on the same day

$37,548 tracked on the same day

The paid-traffic view of 1 April: $12,817 of spend, 322 sales from 357 leads and 5,771 clicks.

Revenue: $37,548Sales: 322Leads: 357Clicks: 5,771
1 April
$36,710 in a day, $22,262 profit

$36,710 in a day, $22,262 profit

$14,448 spent, 292 sales from 720 leads at a $254.94 average order value.

Revenue: $36,710Profit: $22,262ROAS: 2.54xSales: 292
25 March
$33,830 in a day

$33,830 in a day

$12,851 of spend, 314 sales from 424 leads and 6,839 clicks.

Revenue: $33,830Sales: 314Leads: 424Clicks: 6,839
3 April
$33,400 in a day

$33,400 in a day

$13,921 of spend, 388 sales from 431 leads and 6,142 clicks.

Revenue: $33,400Sales: 388Leads: 431Clicks: 6,142
2 April
$32,702 in a day, $21,244 profit

$32,702 in a day, $21,244 profit

$11,457 spent, 336 sales from 591 leads at a $212.36 average order value.

Revenue: $32,702Profit: $21,244ROAS: 2.85xSales: 336
18 March
6.05x ROAS at 504% ROI

6.05x ROAS at 504% ROI

$5,079 of spend returned $27,313 with 162 sales from 139 leads.

Revenue: $27,313ROAS: 6.05xROI: 504.51%Sales: 162
7 February
$23,557 in a day at 3.52x

$23,557 in a day at 3.52x

$6,819 of spend, 180 sales from 196 leads at a 252% return on investment.

Revenue: $23,557ROAS: 3.52xROI: 252.43%Sales: 180
5 February
5.32x ROAS at 432% ROI

5.32x ROAS at 432% ROI

$4,956 of spend returned $23,014 with 165 sales from 165 leads.

Revenue: $23,014ROAS: 5.32xROI: 432.26%Sales: 165
6 February
4.71x ROAS at 370% ROI

4.71x ROAS at 370% ROI

$6,363 of spend returned $19,371 with 203 sales from 675 leads.

Revenue: $19,371ROAS: 4.71xROI: 370.96%Sales: 203
30 January
$18,645 in a day at 3.23x

$18,645 in a day at 3.23x

$6,093 of spend, 265 sales from 269 leads at 222% ROI.

Revenue: $18,645ROAS: 3.23xROI: 222.99%Sales: 265
27 January
$14,374 in a day at 2.97x

$14,374 in a day at 2.97x

$5,079 of spend, 192 sales from 200 leads at 197% ROI.

Revenue: $14,374ROAS: 2.97xROI: 197.43%Sales: 192
31 January

On Stage. On Air. On Record.

Listen To Me Talk

Keynotes, workshops and long form podcasts where the same low ticket to high ticket model behind Go Midnight gets pulled apart in front of a live audience.

Featured Keynote

Plate โ„–01

Keynote28 min

The LevelUp Summit, 2025

Live keynote on the Low-Ticket Acquisition model, presented to 4,000+ operators.

The Talk Library

Podcast

โ„–02

9-Figure SaaS Founder Podcast

In-depth conversation on scaling digital products from scratch.

62 min

Workshop

โ„–03

Low Ticket Ascension Workshop

Live 90-minute workshop on building low-ticket into high-ticket funnels.

90 min

Masterclass

โ„–04

Build Undeniable Trust, Day 1

Part one of the four-hour trust architecture masterclass.

4 hr

Masterclass

โ„–05

Build Undeniable Trust, Day 2

Part two, the proof stack and how to deploy it across your funnel.

4 hr

As Featured In

Interviews In The Press

National titles that have put the same model, the same playbook and the same numbers under a microscope, on the record.

The Press File

Forbes

โ„–07

Forbes
Forbes feature on Gregory Cooke

National Press Feature

Express

โ„–08

Express
Express feature on Gregory Cooke

National Press Feature

The Independent

โ„–09

The Independent
i feature on Gregory Cooke

National Press Feature

In Their Own Words

What People Say About GregAnd His Products

Unfiltered words from operators, founders and creators who put the model to work and watched it pay them back.

In their own words

Real People. Real Results. On Camera.

Interviews from our Portugal event and the clients running this model right now. Their results, never a promise.

$8,900 high ticket sale, paid in full
$8,900 high ticket sale, paid in full
First low-ticket sale
First low-ticket sale
Case study 01

Came to go live. Closed a $15,000 client before she left, then $8,900 paid in full

Anne helps women entrepreneurs build a business that runs without them being the cog in the wheel. Her own block was perfectionism, so the plan was simply to get the $27 offer and its ads live before the flight home. The ads went live, the first low ticket order landed that night, and a premium client came out of the room as well: a $15,000 deal she was not expecting to close.

APAnne PerryBusiness systems coach
$1,422.23 net profit
$1,422.23 net profit
$1,957.05 net profit in a day
$1,957.05 net profit in a day
Case study 02

$1,422 net profit a day within 72 hours. $1,957 a day by day 18

Nathan runs a full time business in another industry and had never sold a digital product. He took the exact low ticket funnel this course teaches, ads and all, and forty eight hours after his onboarding Zoom sent the first screenshot: $1,640 revenue on $161 of Meta spend, four front end buyers, $1,422 net. On day 18 he posted the second: $1,957 net profit in a day at 0.0% refunds. Both screenshots are next to his video.

NRNathan RicherBusiness owner, first digital product
$15,000 since the event
$15,000 since the event
Case study 03

Seven figure agency exit. $15,000 in new business since the event

Dar grew a HighLevel agency to several hundred clients, sold it for seven figures and now coaches agency owners through his own programs. Turning that expertise into offers that sell at scale with ads was the one gap in his business. He came for that, took the VIP day, and sent this WhatsApp from his anniversary holiday a few weeks later: $15,000 since the event while spending the time with his wife.

DHDar HoldsworthFounder, seven figure agency exit
Case study 04

Launched 10 ads overnight, 100 people signed up by the morning

Ashley is exactly the expert this offer is built for: he already sells low ticket digital products and moves those buyers into his high ticket offer. He was in the room as a coach, saw the pace the students were keeping, went home that night and launched ten ads himself. By morning he had results and 100 sign ups for his in person event. His view: 60% of the room had never run an ad, and all of them had 30 live within three days.

AKAshley KempLow ticket to high ticket funnel owner
Case study 05

Police dispatcher to a live product, portal and 50 ads in two and a half days

Rebecca had started and stopped more online products than she can count. The problem was never the idea, it was pulling the trigger. She walked in knowing none of the technical side and walked out with a live portal, landing pages, and over 50 ads created in the last sixteen hours of the event. Her words on imposter syndrome are worth the watch on their own.

RMRebecca MurphyPolice dispatcher, first digital product
Case study 06

Bought and sold businesses for a career. First workshop where the work got done

James is COO of an investment banking firm and has bought and sold businesses for a career. He had bought the programs and never had the time to implement them. Three days locked in a room, with someone able to walk over and grab the mouse, got his systems built in a fraction of the time he expected. He came for the VIP day and says the relationships from it carried the whole week.

JMJames MunseyCOO of an investment banking firm, multi business owner
Case study 07

Twenty hours of travel for what she calls twelve weeks of work in three days

Harriet is a marketing consultant with seven figure client wins and a few failures behind her, and years of expertise that had never been turned into a product of her own. She came to see how Greg runs a business on AI agents and says the first morning alone was worth the trip. Her takeaway was not more information, it was permission to use her own story and execute imperfectly. She now has the offer and the funnel to do it.

HBHarriet BurrellMarketing and consulting entrepreneur
Case study 08

Number one HighLevel affiliate, now launching everything and letting the market decide

Pavel has a 110,000 subscriber YouTube channel, a personal brand and the number one HighLevel affiliate spot, so he already had the expertise and the audience. What he did not have was a repeatable way to turn it into digital products at volume. He had been a button pusher on ads, over optimising each one. What changed his approach was the volume: offers, creatives and funnels launched constantly, then the market picks the winner. He also watched first timers produce better ads from the research doc than they could write themselves.

PKPavel KetsukAgency owner, number one HighLevel affiliate
Case study 09

Laid off in April. Left with everything running and no excuses

Marshall is an ex software developer who lost his job this spring and found Greg through the emails. His one goal was to fly home with nothing left to set up, only processes to keep running. He got there. His main lesson was that the biggest obstacle is usually the one we invent ourselves, and that making ads can be fun when you watch them built live.

MBMarshall BrownEx software developer
Case study 10

Thirteen years building websites. Left with AI employees that are no longer a buzzword

Paige has designed websites for thirteen years, teaches AI at university level and now builds AI and automation systems for clients. Deep expertise, no productised offer yet. She has sat through plenty of events that promised building time and delivered slides. This one gave her the space, the resources and the downloads, and she left with AI set up inside Slack like a C suite team with SOPs, plus a clearer decision to double down on what already works.

PBPaige BatcherWeb designer turned AI systems builder
Case study 11

Bought the course, life got busy. Left with the platform built and ads running

Andy is a life and business coach with years of client work and no digital product. He had already bought the program and never implemented it. He came for accountability and skin in the game. By the end of day three the platform was ready and ads were live. His takeaway is that this is simpler than most people teach it, and that the workshop was heads in laptops rather than slides.

AAndyLife and business coach
Case study 12

Ex Amazon seller with no technical skills. Now confident the business works

Dave ran an Amazon FBA business for three and a half years and now has a publishing business he wants to sell online. Strong on sales and marketing, weak on tech, he nearly did not come. He found enough coaches in the room to always have help and left with what he wanted: confidence that he has a business that can actually work, with someone who is good at this on his side.

DFDave FrithPublisher, ex Amazon FBA seller
Case study 13

Seventeen years of corporate coaching, now becoming an online offer

Evelien has spent seventeen years bringing positive psychology into corporate workplaces: real expertise, sold one room at a time. She wants to reach more people and have more time with her son, which means taking what she knows online. Her takeaways: stop overcomplicating it, use the tools for the parts you are not good at, and implement each piece the moment it is explained.

EVEvelien Van DyckPositive psychology expert and business coach, Belgium
Case study 14

$10,000 in his first 30 days

Carlos came in as a founder with an offer and no funnel. Thirty days after the build he recorded this: $10K in, and his words on the call quality were "he is world class". The figure is his, read off his own recording.

CCCarlos CFounder
First ยฃ200 profit day
First ยฃ200 profit day
Case study 15

2 to 4x return on ad spend a day, run from Vietnam

Toby recorded this from Vietnam: between two and four times return on ad spend a day, almost fully automated, and now in the scaling phase. Three weeks earlier he had sent Greg his first ยฃ200 profit day with the note "I guess now we scale haha". Both are below, the recording and the screenshot.

TWToby WhiteFunnel owner, running it from Vietnam
Case study 16

"You're one of a kind": Rebecca on Greg as a person

Not a numbers video. Rebecca recorded this to say thank you for how Greg shows up for people: the time he gives, the honesty about what will and will not work, and the fact that he answers. If you are wondering who you will actually be dealing with after you join, this is the one to watch.

RMRebecca MurphyCreator

On The Fence?

Sneak Peek: Click Around Inside Before You Buy

This is the real Academy, with every upsell switched on. Tap the MacBook, then click through the course, the AI tools and the templates exactly as you would after you join.

GET MY $27 SYSTEMLogin in your inbox in 2 minutes. 180-day money-back guarantee.
180-Day Money Back Guarantee, no questions asked

One-time payment ยท Instant access ยท Lifetime updates

The Quality Receipt

22,000 Sales. 153 Refunds.

A 0.6% refund rate. The number that tells you everything you need to know about the product before you buy it.

The Honest Math

Anyone can sell a course. Almost no one can sell 22,000 of them and have buyers keep them.

Across every offer in this stack, we have processed 22,000 sales and refunded just 153 of them. That is a 0.6% refund rate in an industry where 8% to 15% is normal.

It means buyers open the product, use the product, and decide it is worth more than the price on the page. That is the only proof of quality that actually matters.

22,000

Sales

153

Refunds

0.6%

Refund Rate

Still On The Fence

What Most People Are Thinking Right Now

If you have read this far, one of these questions is rattling around your head right now. Pick the one that stings most. I answer it straight to camera, no script, no PR filter.

NO. 01

Is this just another $27 course that ends up sitting in my inbox?

NO. 02

Who actually are you, Greg, and why should I trust you with my money?

NO. 03

I've already bought a dozen marketing courses that didn't work. Why would this be different?

NO. 04

I'm an expert in my field, not in marketing. Am I going to get lost the second AI prompts get involved?

NO. 05

Aren't there a hundred free YouTube videos teaching the same thing?

NO. 06

What if I buy it, watch it, and still don't make a single sale? Do I get my money back?

If none of those stopped you, the only thing left is to start.

$27 once. Lifetime access. 180-day money-back guarantee, no questions asked.

LOCK IN MY LIFETIME ACCESS$27 once. No subscription. 180-day no-questions guarantee.
180-Day Money Back Guarantee, no questions asked

Frequently Asked Questions

Does a free sample cheapen a Michelin star restaurant? It is not a discount. It is a filter.

The people who reach your high ticket offer have already bought from you, used your stuff and seen you deliver. Your sales call stops being a pitch to a stranger and becomes a chat with a customer. Your brand does not get cheaper. Your leads get better.

Yes. They are not cheap people. They are people who do not trust you yet. Nobody hands a stranger ten grand, but plenty will risk $27 to see if you are any good.

Our base line is 3% of front end buyers going on to the high ticket. Anneโ€™s $27 offer brought her a $15,000 client. Her result, not typical.

I believe you. You probably sold one cheap thing with nothing behind it. That is opening a restaurant that only sells bread rolls.

Low ticket is not the product, it is the front door. Two order bumps, three upsells, then a daily email to your high ticket offer. That is how my average order ends up around $180 on a $27 product.

Do not change it. Put a front door in front of it. Buyers pay for their own ads first, then hit your webinar, VSL or call already trusting you. Same offer, same sales team, better people arriving, and paid for before they get there.

Less than you think. One of my own launches started on $50 a day. Right now an ad buys you a phone number. With this, an ad buys you a customer, and the customer pays you back. Put a little in, watch what comes out, then turn it up.

A slice of what you already sell. The audit, the checklist, the plan you walk every client through in week one. One perfect bite that makes them think: if the $27 thing is this good, what is the big thing like? Phase 1 finds what your buyers want. Phase 2 builds the stack around it.

You or anyone on your team. 73 short lessons, and most people are live in under three hours because it is all templated: the funnel with every upsell page, the buyer portal and the emails. Hand the lessons to your VA if you want. A real human on chat and a 20 minute 1-1 Zoom get you set up.

No. This is the model behind real businesses that already sell something high ticket: coaches, consultants, agencies and service businesses. Before this I ran a 42 person agency and managed $18M+ of other peopleโ€™s ad spend. No laptop on a beach here, just a better way to get clients into the business you already have.

Honest answer: nobody honest can promise your numbers. But low ticket is not a niche trick, it is a principle. Small yes before a big yes. If people pay you for expert advice, they will pay $27 to try you first. And you are covered for 180 days.

Your login lands in your inbox about two minutes after checkout, and everything is inside your portal. You have 180 days. Build it, run it, and if it is not for you, email hello@gomidnight.ai and you get every cent back.

Limited Time Offer

Your Front Door. Your Buyers.

One payment. Lifetime access. Everything you need to put a $27 front door on your business that pays for its own ads and sends buyers to your high ticket offer.

The Go Midnight Low Ticket Course (73 Lessons)
Low Ticket Funnel Templates (7 Pages)
Buyer Portal Backend
High Ticket Funnel + Email & WhatsApp Sequences
AI Skill Files For Research, Messaging & Copy
Your Own Go Midnight MCP
Ad Creative AI Tool
Email Marketing AI Tool
Your Command Centre
20 Minute 1-1 Onboarding Zoom
UNFAIR ADVANTAGEIncluded with your purchase

1-on-1 Live Chat Support From Our Team

Real humans, not just AI. Get unstuck fast with direct help from our team. Real humans in every time zone, 24/7, 365 days a year.

Total Value Of Everything Above

$13,455

Usual Price

$97

Today's Exclusive Price

$27one-time
Instant Access One-Time Payment Lifetime Updates
Go Midnight

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DISCLAIMER: The figures on this page are Gregory Cookeโ€™s own results from his own ad accounts and, where stated, the results of named clients. They are not typical and they are not a promise or a prediction of what you will make. Most people who buy any โ€œhow toโ€ product get little or no result. Your results depend on your offer, your market, your effort and many other things. All business carries risk. Calculator outputs are arithmetic on the numbers you type in, not a forecast. If you are not willing to accept that, please do not purchase this.